Search Engine Optimization (SEO) is a technique to enhance the organic search engine rankings and increase the online visitors to a website by incorporating various changes on and off the website. SEO helps to drive more good quality traffic to your website. A number of factors govern ranking of websites and they should be carefully managed for attaining better rankings in search engines.
SEO factors for achieving higher ranks can be broadly classified as on page SEO and off page SEO factors. On page SEO generally deals with such areas as optimizing the title, the keywords, the description, and the contents. When the search engines read the source code of the page, the automatic assumption is that the web page has as its main premise, the idea that the keyword emphasized, connotes. Off-page SEO is primarily that portion of SEO that is performed outside the realm of the web page itself - primarily on other people's websites.
The important on-page SEO and off page SEO factors for achieving high rankings are
- The competition for key phrases
- Number of links pointing to your website
- How long your site has been on web
- The magnitude of your current web presence
- How much good content is provided on your site
- The strength of your post monthly maintenance plan
- The design of your website.
Frequently creating relevant content on the website is one of the important factors for getting higher ranks in search engines. Site relevance and age of the internal and external links will create a major difference in ranks. Sitemaps should be correct to get better site relevance and authority sites should be used to bolster the links for your website. One should also consider the importance of factors such as inbound link quality, inbound link relevance, inbound link title keyword density, inbound link anchor keyword density, inbound link quality and title keyword density.
A number of quality backlinks will enhance the rank of your website. Various methods can be used for obtaining quality backlinks such as social bookmarking, forum marketing, blog postings and link exchanges.
There is a way in which you can 'tell' search engines like Google what your site is all about. So If your site is about cruises in the Caribbean islands you have to make search engines know about that so that when people try to search about such a cruise, the search engines can list your site as well.
Search engines have their own way of browsing through countless sites and producing the relevant pages for you. But they might not be able to find out all the relevant pages and your page could be missed out. So now the question is how do you 'tell' search engines that your page exists and what it contains?
Read More ... Digital Technology Institute
No comments:
Post a Comment